The Event Titled “We For India”, Which Will Be Streamed On Facebook On August 15, Will Raise Funds For The COVID-19 Relief Missions Of Philanthropic Platform Give India
Global artistes like Rolling Stones frontman Mick Jagger, singer-songwriter Ed Sheeran, music maestro AR Rahman, and Bollywood stars Saif Ali Khan and Vidya Balan will unite for a fundraiser on Independence Day to lift over Rs 25 crore for COVID-19 reduction work.
The occasion titled “We For India”, which will probably be streamed on Facebook on August 15, will elevate funds for the COVID-19 reduction missions of philanthropic platform Give India.
The three hour videothon will characteristic over 100 artistes together with filmmakers Rajkumar Hirani, Imtiaz Ali, Farah Khan, Vikramaditya Motwane, Vikram Bhatt and Ribhu Dasgupta.
Several interactions are deliberate with cine stars like Ajay Devgn, Akkineni Nagarjuna, R Madhavan, Farhan Akhtar, Shreyas Talpade, Tusshar Kapoor, Prosenjit Chatterjee and Pratik Gandhi amongst others.
The present will probably be hosted by actor Rajkummar Rao. Reliance Entertainment is producing the occasion, in partnership with The World We Want (WWW) and supported by GiveIndia.
Namit Sharma, artistic producer, Reliance Entertainment, mentioned that the goal of the fundraiser is to mitigate the troubles confronted by the nation’s frequent individuals as a result of coronavirus pandemic.
“Our effort in putting together this fundraiser, working closely with multiple partners and talent from across the globe has taught us one thing- the world is one, and there is no dearth of goodness and kindness,” Sharma mentioned in an announcement.
Besides Sheeran and Jagger, worldwide stars and musicians that may take part within the present are veteran singer Annie Lennox alongside her daughter Lola Lennox, Africa origin actor Ini Dima-Okojie, celebrity and UNICEF Goodwill Ambassador Nancy Ajram, Co-founder of CHIC, guitarist Nile Rodgers and music group Sister Sledge ft Sledgendary.
Veteran writer-lyricist Javed Akhtar, dance maestros Prabhudeva and Remo D’Souza, musicians Shankar Mahadevan, Usha Uthup, Pandit Bikram Ghosh, Mithoon, Amit Trivedi, Vishal Dadlani and Shekhar Ravjiani, Salim Merchant and Sulaiman Merchant, Swanand Kirkire, Shantanu Moitra, Kanika Kapoor, Lisa Mishra can even carry out.
Sporting star Mahesh Bhupati can even be a participant. Besides, the present can even characteristic medical professionals who will share their experiences and pressing necessities to maintain India protected.
Sweta Agnihotri, CEO – Content and Syndication, Reliance Entertainment, mentioned after virtually a yr and a half of the pandemic and after two waves, there was “a long-term health and economic fallout for families”.
“That is why we believe in We For India, standing in solidarity with the people of India, and together aiming to raise much needed funds,” Agnihotri mentioned.
Shilpa Shetty Kundra, Sonakshi Sinha, Sara Ali Khan, Rakul Preet Singh, Malaika Arora, Dia Mirza, Kalki Koechlin, Sanya Malhotra, Ananya Panday and Alaya F can even characteristic on the videothon.
Natasha Mudhar, Founder of The World We Want hoped “We For India” will leverage the ability of in style tradition and encourage individuals to “raise vital funds to not only save lives but to restore, rebuild, and renew lives devastated by the crisis.” Atul Satija, CEO of GiveIndia referred to as “We For India” a well timed initiative to remind individuals of the “need to continue to provide humanitarian aid and strengthen our health infrastructure.” Manish Chopra, Director and Head of Partnerships, Facebook India, mentioned as a part of their Social for Good initiative, the staff is joyful to accomplice with “We for India” to assist present reduction to communities impacted by COVID-19.
Proceeds from the occasion will probably be utilised to offer crucial amenities comparable to oxygen concentrators, cylinders, ventilators, and important medicines in addition to ICU items.
Funds can even go in direction of supporting the staffing of vaccination centres in addition to to mobilise assist to rebuild livelihoods comparable to these thrust into poverty resulting from a decline in earnings and full lack of earnings.
Meal and ration kits can even be offered to the agricultural and concrete households hit financially by the pandemic. While money reduction will probably be offered to households who’ve misplaced a direct member.