Viacom18, immediately, introduced that it has acquired the published and digital rights for Italian Serie A for the Indian sub-continent area for the subsequent 3 seasons. The newest version of Italian Serie A will kick off on Saturday, twenty first August at 10 PM IST. Matches can be out there stay throughout Voot, Viacom18’s TV channels and Jio.

Gourav Rakshit, Chief Operating Officer, Viacom18 Digital Ventures, mentioned, “One of the core propositions of our network is the promise of variety in content. Sports is a whitespace that we have been consciously experimenting with for some time now. The response to our initiatives, thus far, has been very encouraging. Italian Serie A is one of the most exciting & competitive leagues in Europe and we are excited to bring it to our viewers across digital and broadcast platforms.”

The Italian Serie A has been voted because the World’s Best Nation League in 2020 by the International Federation of Football History and Statistics. Top 4 groups from the league will qualify for the group levels of the Champions League, whereas the fifth ranked workforce will qualify for the Europa League group stage. Indian Fans will witness the motion unfold stay as legends like Cristiano Ronaldo, Zlatan Ibrahimovic, Alexis Sanchez, Paulo Dybala and a galaxy of stars from the Euro 2020 successful Italian squad play on the planet’s greatest soccer league.

Further elaborating, Ferzad Palia, Head – SVOD and International Business, Viacom18 Digital Ventures mentioned, “We are delighted to host the Italian Serie A across our network. The league enjoys great affinity with football lovers in India. Some of the world’s top clubs, coaches and players make the Serie A stand out as one of the best leagues in the football world. We are confident of growing the fan base through a slew of initiatives that are lined up.”

Viacom18 has entered right into a partnership with Infront, whom Italian Serie A has appointed to handle its worldwide media rights for all platforms throughout Europe, Asia, Oceania, sub-Saharan Africa and Americas (excl. USA). Viacom18 has been steadily increasing its sports activities choices with the community not too long ago getting into multi-year partnerships for Spanish La Liga (soccer) and Abu Dhabi T10 League (cricket).

Amikam Kranz, Vice President Media Sales and Operations, Infront mentioned: “This is the start of what we hope will be a positive relationship between Infront and Viacom18. Serie A already has a significant resonance with Indian football fans and this will help us further grow the audience in the country. We believe this is the beginning of what we hope will be a promising future.”

A complete of 20 groups can be collaborating within the Italian Serie A which is able to begin from 10PM, Saturday, twenty first August. While 17 groups can be from the earlier season, the three new groups promoted from Serie B. Crotone, Benevento and Parma had been consigned to the 2021–22 Serie B.


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