Govt.’s foray into on-line streaming is cultural intervention, says Shaji N. Karun
The State authorities’s proposed foray into the web content material streaming area with the launch of an over-the-top (OTT) platform is a cultural intervention, slightly than one thing prompted by the market or revenues, in response to Kerala State Film Development Corporation (KSFDC) chairman Shaji.N.Karun.
Speaking to The Hindu, he stated the plan is to launch the platform by November 1.
‘‘Even though the market is crowded with too many platforms, the government is taking this up as a cultural intervention, rather than looking at its viability. We do have an audience which is spread out across the globe. Even an OTT platform like Mubi, which has curated content, has its set of audiences. But, our priority will still be the big screen, with the films first getting a screening in the cinemas and then coming to the OTT platform,’’ Mr. Karun stated.
Though main gamers akin to Netflix and Amazon have been displaying extra curiosity in Malayalam cinema, it’s largely restricted to movies which they’re ensured of a income. In the previous one 12 months, solely fewer than 15 Malayalam movies, a majority of them that includes large stars, have been taken up by these streaming platforms. Smaller, home-grown OTT platforms akin to Neestream and Mainstream TV shouldn’t have the monetary muscle to match the larger gamers. The authorities’s proposed platform would possibly guarantee area in addition to some type of income share for the decrease funds, unbiased movies which can be struggling to see the sunshine of the day.
‘‘We have initiated conversations with firms handling the legal issues regarding streaming on international platforms, especially regarding the concerns of protection from piracy. Making a platform on our own would be ideal, as the data and content would remain with us, rather than with a third party, if we depend on an existing platform. In the initial period, we might have to engage consultants for the smooth running and to address streaming issues that might crop up,’’says Mr. Karun.
The filmmaker sees the most recent initiative together with the key ongoing works to show the Chitranjali Studio in Thiruvananthapuram to match worldwide requirements. The ₹150-crore undertaking, he says, will allow filmmakers to provide high-quality content material in smaller budgets, which might in flip have an assured OTT platform too.
‘‘The government is seeing this as part of a vision extending from the production to the exhibition side. In recent decades, the KSFDC and Chitranjali have been weak in the production side, causing directors to migrate to other locations. Now, along with the works at Chitranjali, the KSFDC is setting up a connected production centre in Ernakulam. With the latest set-up becoming a reality, filmmakers would be able to make better use of remote production possibilities; for instance, a music director can remotely guide an orchestra based in eastern Europe or a filmmaker can remotely associate with a colourist based in London,’’ stated Mr.Karun.