The most considered put up on Facebook within the US within the second quarter (April-June) was one from the web page of a Mumbai-based monk, its first “Widely Viewed Content” report has revealed.

The put up has a picture of random alphabets and the textual content: “Whether this is your reality or not, this is certainly interesting. The first 3 words I saw were gratitude, connection and change. What are the first 3 words you see?” The put up had 80.6 million content material viewers within the US.

The second most considered put up was from Ace Gutta, CEO of Pyrex Music Group, at 61.4 million content material viewers. The put up had a picture that stated “I’m old but I look young challenge. Drop a pic. 30 and up”.

Other notable posts included one from US President Joe Biden in April: “100 days in—and America is getting back on track”. The put up had 52.8 million views in Q2.

The report is first in a sequence of reviews that Facebookn plans to deliver out to present an summary of probably the most extensively considered content material within the News Feed, together with posts, hyperlinks, pages, and domains. This report focuses on the content material most considered within the US.

“The content that’s seen by the most people isn’t necessarily the content that also gets the most engagement. Read more about how engagement — the likes, shares, and comments a Page or post generates — doesn’t equate to its reach, the number of people who actually see it,” stated Anna Stepanov, Director, Product Management at Facebook in a Newsroom put up on Tuesday.

The report additional discovered that the 57 per cent of posts that individuals see is from their household and associates, in keeping with modifications Facebook made up to now in order that content material from family and friends makes up a bigger portion of News Feed.

Less than 13 per cent of content material views within the US had been on posts with hyperlinks, and the top-viewed information domains account for less than 0.31 per cent of all content material views in News Feed. Of these shops, mainstream media dominate by views.

Community Standards Enforcement Report for Q2

Facebook additionally printed its tenth Community Standards Enforcement Report.

“Prevalence of hate speech has decreased for three quarters in a row since we first began reporting it. This is due to improvements in proactively detecting hate speech and ranking changes in News Feed. Hate speech content removal has increased over 15X on Facebook and Instagram since we first began reporting it,” stated Guy Rosen, VP of Integrity at Facebook in a Newsroom put up concerning the findings.

He added that Facebook additionally eliminated 20 million items of content material from Facebook and Instagram globally for violating the platforms’ insurance policies on Covid19-related misinformation. As many as 3,000 accounts, pages, and teams had been eliminated for repeatedly violating Facebook’s guidelines in opposition to spreading Covid-19 and vaccine misinformation.

Interestingly, the eleventh most considered put up within the US was from the Page of Brandon Jarrett, a Reporter/Anchor at WBKO-TV, who requested “Are you ditching the mask after the recent CDC announcement?” in May.

“We displayed warnings on more than 190 million pieces of Covid-related content on Facebook that our third-party fact-checking partners rated as false, partly false, altered or missing context, collaborating with 80 fact-checking organizations in more than 60 languages around the world,” Rosen added within the newsroom put up.

Overall, Facebook and Instagram’s proactive fee (the proportion of content material they took motion on that they discovered earlier than a person reported it) was over 90 per cent for 12 out of 13 coverage areas on Facebook and 9 out of 11 on Instagram.

The agency now contains 13 coverage areas on Facebook and 11 on Instagram, and has added new metrics on appeals, restores, and prevalence


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