Congratulations! Disney+ Hotstar Has Been Launch To New Series, Disney+Hotstar has got on board as many as nine sponsors for India versus England cricket series that started from February 5 and will go on till March 28.
As per the news, The series comprises four test matches, five T20 matches, and three ODIs.
The platform has been roped in Dream11 as the co-presenting sponsor, ICICI Bank, and Tata Cliq as the powered by sponsors. For associate sponsors, the platform has been signed-on Zomato, Unacademy, 1MG, ICICI Prudential Mutual Fund, Kingfisher Storm Soda, and Kingfisher Packaged Drinking Water.
Hotstar has announced the key sponsors for the ongoing Paytm India vs England series - Dream11 as per the co-presenting sponsor, with ICICI Bank and Tata Cliq as the ‘powered by sponsors’. Zomato, Unacademy, 1MG, ICICI Prudential Mutual Fund, Kingfisher Storm Soda, and Kingfisher Packaged Drinking Water has been signed-on as associate sponsors.
The Paytm India vs England series, recently underway, began on February 5 and will conclude on March 28, 2021.
Star India owned over-the-top (OTT) video streaming platform Disney+ Hotstar on Wednesday stated it has signed 9 key sponsors for the continuing India vs England sequence which began on 5 February.
Fantasy sports activities platform Dream11 has come on board because the co-presenting sponsor, with ICICI Financial institution and Tata Cliq because the ‘powered by sponsors’. On-line meals supply platform Zomato, edtech agency Unacademy, on-line healthcare startup 1MG, ICICI Prudential Mutual Fund, Kingfisher Storm Soda, and Kingfisher Packaged Ingesting Water have been signed-on as affiliate sponsors.
A Disney+ Hotstar spokesperson said that Advertiser interest has been at an all-time high, which shows in our completely sold out ad inventory on the key T20 and ODI matches."
International cricket has been come back to India after a while, resulting in a tremendous high-energy, positive sentiment from both, fans and advertisers, alike, a Disney+ Hotstar spokesperson said. “Advertiser interest at an all-time high, which shows in our completely sold out ad inventory on the key T20 and ODI matches. Disney+ Hotstar has been highly engaged affluent audiences that appeal to brands across several categories – gaming, BFSI, e-commerce, edtech, and CPG, to name a few. We are excited at the great opportunity for brands to see the impact of Disney+ Hotstar’s innovative solutions on their marketing goals,” the spokesperson added.
The series will be streamed on Disney+ Hotstar in five other languages – English, Hindi, Telugu, Kannada, and Tamil and will be exclusively available to subscribers of Disney+ Hotstar VIP and Disney+ Hotstar Premium.
Disney+ Hotstar (erstwhile Hotstar) is India’s premium streaming platform that has been content across TV shows and movies to sporting extravaganzas. The platform has been offered more than 100,000 hours of TV shows and movies in eight languages, regional and national news, and coverage of every major global sporting event, including the IPL. Disney+ Hotstar Premium has been a selection of Disney+ Originals, American shows, Hollywood movies, and content from International studios; whereas with Disney+ Hotstar VIP, users get access to Disney content in other languages, exclusive new content from the Hotstar Specials label, access to STAR network serials before television, and the latest of live sporting action.
Coming back to ongoing India versus England series, while Disney+Hotstar has got nine sponsors on board, Star India - the official broadcaster of the India-England series - has signed 17 sponsors.
As per the series, Star India has got Dream 11, Byju’s, Ceat, Maruti Suzuki, Kamla Pasand, Orient, Amazon, Mondelez, Pepsi, Ultratech, Policy Bazaar, Exxon Mobil, Zomato, Havells, Paisabazaar, LIC, and Lenskart.
In the statement, Anil Jayaraj, Executive Vice President, Star Sports had said that the India-England series "marks the return of international cricket after a long gap. The two-month-long series will prove beneficial for brands, especially the day-night test which will be an exceptional opportunity for advertisers to leverage as the matches will be broadcast during prime-time.”
As per Star India, consumption and reach of bilateral series on its sports channels have been growing year on year.
Data by the broadcaster shows that the average reach for a bilateral series telecast on Star Sports for two to three weeks typically has close to 190 million that means nearly any third paid television viewer tuned in to watch the matches.
That’s why Star India is confident about the India-England series especially because the series has more telecast days compared to the series in the past.
The sequence might be streamed on Disney+ Hotstar in 5 languages–English, Hindi, Telugu, Kannada, and Tamil–and might be solely out there to subscribers of Disney+ Hotstar VIP and Premium customers.
After a formidable win by Group India within the cricket take a look at sequence in opposition to Australia earlier this yr, advertisers have been queuing up for slots as India takes on guests England within the two-month sequence.
Mint reported that in response to media patrons’ estimates, official broadcaster Star India is anticipated to rake in ₹500 crores in advert revenues from tv and Disney+Hotstar.
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