A Social Commerce Digital Platform, Yes!Poho Has Over 200 Artisans And The Social Platform Has Over 1.50 Lakh Customers From North America, Europe, West Asia, Australia And South Africa.
The handloom and handicrafts trade, the second largest sector after agriculture by way of offering employment, engages about 10-20 crore artisans.
According to trade estimates, the scale of the sector is claimed to be anyplace between ₹15,000-25,000 crore. However, it falls beneath the class of casual sector for which there isn’t any tangible information obtainable.
In 2015, when Visakhapatnam-based Raghuram Kuchibhatla toured the distant pockets of South India, he realised the problems plaguing the handloom sector: poor wages, out of date know-how, poor infrastructure and an enormous disconnect between artisans and at the moment’s consumers.
It was to handle this drawback that Raghuram based Yes!poho in 2017, together with Meenakshi Dubey, to immediately join weavers with consumers, leveraging on know-how.
A social commerce digital platform, Yes!poho’s major goal is to enhance the livelihood and socio-economic circumstances of artisans by facilitating engagement between prospects and artisans by way of using know-how.
“The solely approach to enhance livelihood is by working on the grassroots degree. Yes!poho’s companion relationship crew spends months dwelling within the artisans’ villages in offering coaching and bringing artisans onboard, says Raghuram.
He provides, “We also provide analytics on customer’s changing taste and preferences so that they can cater to the current demand.”
Technology First
Once artisans are onboard, Yes!poho ensures that stock is managed, orders are catered to in a well timed method and funds are processed.
When an order is acquired, the weavers are notified by way of operational hubs positioned near their villages. Once the saree is prepared, an agent is shipped to examine the product earlier than it’s shipped. “On Yes!poho platform, the buyers also have the option of virtually trying on the saree and sharing the experience through our social network, thereby transforming the physical shopping experience online,” says Raghuram.
Yes!Poho presents its know-how platform for all artisans to show their merchandise and identify their very own value; interact with prospects immediately. As a part of product coaching, the startup’s companion relationship crew helps installs the app and prepare the artisans on the best way to use the app. Elaborating on the way in which know-how is built-in within the functioning of Yes!poho, Raghuram says: “We work with built-in patented technology tools such as TryMe – which is a virtual tryout for customers to try and share products; CreateMyDesign- a way for customers to create their products based on their taste and preference; Chat with Weaver- that creates direct engagement between like-minded people and artisan community. Our platform is a language sensitive-based easy to use app for artisans to upload and manage their digital inventory, track and process orders, manage and view payments and notifications.”
The startup started its journey with the handloom clusters of Telangana and Andhra Pradesh and expanded throughout the Northeast, North, West and Northwest of India. Currently, Yes!poho has over 200 artisans and the social platform has over 1.50 lakh prospects from North America, Europe, West Asia, Australia and South Africa.
Since inception Yes!poho has been rising over 80% 12 months on 12 months. “Our plan is to have 2,500 artisans by the end of 2021. In the next two to three years, we plan to expand into other verticals and venture into North America, Europe, and African markets. In addition, our plan is to build an experience centre providing customers the ability to not only create their own products but also have it readily available instantaneously,” provides Raghuram.
